FEATURED PROJECTS

No two companies face the same challenges. While creativity is powerful, it only delivers when it’s grounded in strategy, guided by vision, and shaped by reality. Here are some behind-the-scenes stories of how we navigated business ambiguity and delivered meaningful results.

100+ startup clients

$21.6B valuation from featured clients

Honeybook

Operations • Series E • Valuation: $2.4B

HoneyBook was created to support a new kind of entrepreneur: the modern independent. Launched in 2013, the platform helps small businesses manage everything from contracts to payments—offering structure without sacrificing creativity.

With growing momentum and investor interest, HoneyBook needed to define a category it could own. We worked with the team to clarify its customer, sharpen its value proposition, and position it as the leader in “clientflow management.” We also built a refreshed verbal and visual identity and activated it across campaigns and product.

Today, over 100,000 independent businesses trust HoneyBook, with $9B+ booked through the platform. The brand continues to empower entrepreneurs to work on their own terms—and thrive while doing it.

Honeybook

SQUIRE

Operations • Series D • Valuation: $750M

SQUIRE was born out of lived experience. Founders Songe LaRon and Dave Salvant saw firsthand the cultural and operational importance of the barbershop—and set out to modernize it without losing its soul.

As SQUIRE scaled, they needed a brand that could grow with them. We helped expand their visual and verbal identity, built a messaging framework for both marketing and product, and ensured consistency across every channel. The work was rooted in one principle: design for the community, not just the category.

Today, SQUIRE supports over 35,000 barbers and businesses and processes more than $1B in transactions. As one of the most promising Black-owned tech companies, it’s reshaping what it means to run—and own—a barbershop.

SQUIRE

Ro

Healthcare • Series E • Valuation: $7B

Ro was founded to bring healthcare home—literally. Starting with men’s health, the company grew into a full-spectrum care platform covering fertility, weight loss, skin health, and more.

As Ro expanded, the team needed a brand that could flex across verticals without losing its patient-first ethos. We helped define a unified brand foundation—building systems for architecture, messaging, and M&A integration. Our work ensured the brand could grow quickly without losing cohesion, just as Ro raised a $500M Series D and acquired multiple companies.

Today, Ro is the only U.S. healthcare company connecting telehealth, diagnostics, pharmacy, and at-home care under one brand. With a $7 billion valuation, it’s redefining what it means to center care around the patient.

Ro

Prelude Fertility

Healthcare • Venture/PE • Total Raised: $200M

Prelude began with an urgent mission: to transform fertility care into something more human. Founder Martin Varsavsky sought to create a national network built on compassion, clinical excellence, and a modern patient experience.

Our challenge was to create a brand system that could unify disparate clinics while respecting regional nuance. We built a flexible architecture, messaging, and identity system that scaled across sub-brands and clinic types. As patient needs and cultural norms evolved, we also helped Prelude adapt its positioning to stay ahead of a rapidly shifting category.

Today, Prelude is the largest fertility network in North America, with 90 clinic locations and 8 brands across services. It continues to lead the conversation around family-building—with care, clarity, and scale.

Prelude Fertility

Cellulant

Finance • Series C • Valuation: $113M

Cellulant was founded to bridge the digital divide in African commerce—connecting people and businesses through locally relevant, cashless payments. With operations in 24 countries, the company embraced an ambitious mission: widen financial access across a continent still dominated by cash.

Serving a fragmented market meant tackling complexity—from language and currency diversity to tech infrastructure and rural access. Our team helped Cellulant unify its offering under a single brand that could flex across regions without losing its local relevance. We built a scalable identity system, cultural playbook, and brand architecture—all while supporting a leadership transition.

Today, Cellulant powers more than 350 million transactions annually across 200+ payment methods, helping local merchants and global enterprises thrive. It stands at the forefront of Africa’s digital payment evolution.

Cellulant

SoLo Funds

Finance • Series B • Valuation: $150M

SoLo Funds was built around a core belief: financial support should be accessible, community-driven, and stigma-free. In a system where most Americans live paycheck to paycheck, founders Travis Holoway and Rodney Williams saw an opportunity to rewrite the rules.

We worked with SoLo to clarify its brand and category position, build a long-term vision, and develop a refreshed identity and messaging system. The team activated that work through a community-led campaign that brought their mission to life—real users, real stories.

Today, SoLo serves over 2 million members and facilitates a loan every minute. With partnerships across media and impact sectors, it’s pushing peer-to-peer lending into a new era of dignity, transparency, and inclusion.

SoLo Funds

Topia

Legal • Series D • Valuation: $11B

Topia began with a clear insight: in a global economy, talent needs to move just as freely as information. Originally founded as MoveGuides, the company focused on relocation—but quickly saw the opportunity to address the full scope of distributed workforce management.

With a $48M Series C, the leadership engaged us to help reposition the company for broader strategic relevance. We renamed the company Topia, reframed its narrative, and developed a unified brand architecture and identity system that reflected both ambition and adaptability. The work supported two acquisitions and positioned the business to lead a fast-changing category.

Today, Topia serves some of the world’s largest enterprises and has raised over $160M. With a valuation over $11billion, it continues to redefine how companies manage global mobility—strategically and at scale.

Topia

Trust&Will

Legal Services • Series B • Valuation: $200M

Trust & Will launched with a radical idea: estate planning shouldn’t be cold, complex, or hidden in a drawer. The company offers affordable, legally robust tools that make it easy for families to plan for the future—with confidence and care.

As the platform scaled, our work helped elevate the emotional and practical dimensions of the brand. We refined its positioning, voice, and experience to reflect not just functionality, but peace of mind. The result: a brand that feels as human as the decisions it supports.

Today, Trust & Will has helped over a million users create plans—150,000 in 2024 alone. With recognition from CNBC and CB Insights, it’s defining a new category of accessible legacy planning.