Tim Smith


Business model consultant, Workshop facilitator


Adriana Santamaria, David Chin, Pow Koychusakun, Jessica Y. Wen


5 months, 2016



Along with her colleagues, Jess led a 4-month intensive analysis of Litterati's traction, market opportunity, strategic positioning, and business model opportunities. From Day One, Jess proved her worth. She was thoughtful in her approach, thorough in her work, and a team-player throughout. She quickly understood the challenges and opportunities faced by Litterati, and then layered on her team's industry/market analysis, in a way that created a multi-year strategic plan for our organization.

— Jeff Kirschner, Founder & CEO of Litterati

Project Description

Litterati, an early stage startup, aims to build a global community that's identifying, mapping, and collecting the world's litter. With geo-tag and keyword-tag features, the Litterati platform invites users to partake in their effort to clean the planet while collecting valuable data to highlight the most active Litterati communities, as well as identifying those brands and products that generate the most litter. With the data insight and analysis, Litterati helps companies and organizations to find environmentally friendly and sustainable solutions.

Cleaning the world is challenging, but building a viable business model for a startup who aims to clean the world is just as difficult. Litterati needed a strategic and innovative business model to help align their social mission, business viability, and stakeholders’ willingness to engage.




Through a series of co-creation workshops with the Litterati founder, Jeff Kirschner, and his core team, we strived to gain a holistic understanding of the opportunities and constraints that Litterati had encountered. Upon gaining insights from our client, our team further ideated on how we could drive business and create social impact through both design thinking and business model innovation. The final delivery included three unique business models that are customer centered and could be implemented in a timely manner, even with limited resources.



And? Next Step

There were 4 main challenges identified during the project engagement: unfocused, limited resources (namely capital and talent), inconsistency in user experience, and inefficient data collection methodology. With our final presentation and report, our team helped clarify Litterati’s immediate needs as well as long-term goals—which provided the critical focal point for the company’s operation.

We suggested that Litterati focus its effort based on the three business model recommendations. As part of the final report, we proposed a comprehensive three-year timeline with detailed objectives, strategies, and action plans to accomplish the company’s vision and mission. We wholeheartedly look forward to seeing Literati’s success in the near future.