For

Welcome.us, FWD.us

Role

User research, strategy planning, scalable system design, visual storytelling.

Team

Renae Getlin, Cindy Hammond, Matthew Manos, Bora Shin, Jessica Wen, Celso White

Duration

2 months, 2015

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Description

 

Welcome.us is a non-profit dedicated to celebrating a United States that is fueled by an immigrant tradition. In June 2015, the organization kicks off the first ever Immigrant Heritage Month, a nationwide effort to gather and share inspirational stories of immigration in America.

Throughout the month, we celebrated both our diversity and our shared American heritage by telling the stories of individuals that, together, comprise a uniquely American narrative.

 

Initial mood board to help visualize the celebration of diversity.

Initial mood board to help visualize the celebration of diversity.

Scope

 

My role as the Lead Graphic Designer representing verynice was to lead our studio in its efforts to create brand strategy, user experience design, and digital development. We partnered with Welcome.us, FWD.us, and their outside media and PR teams to honor and publicize IHM 2015.

You’ll find a sample of our brand strategy work below:

Scope
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Key Challenge

 

The IHM project had an extremely tight timeline. The normal three-month process of identity design, website design, and development was condensed into only one month, causing the identity design and website design's timeline overlap with one another.

Our team worked bi-coastally and collaboratively with Forward.us’ creative team in order to maximize time efficiency and communication transparency.

A sample of our work process is shown here:

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Solution

IHM’s new brand celebrates America’s diverse and multi-cultural heritage through the use of colorful mosaic typography with dual functions, acting as both a secondary visual element with a decorative pattern and as confetti in an animated gif.

IHM Identity Design:

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IHM Website Design

[Visit IHM Website Here]

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IHM Website Information Architecture.

IHM Website Information Architecture.